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Go Big or Go Home
Finally, I was able to get out of town. (I just got back last night!) Sheesh, with all the flaring up of the pandemic again, I was second-guessing my trip. Yet, I honestly just wanted to get out of town. I had registered for the Traffic & Conversion (T&C) Summit, which I used to go to every year. I slacked off in 2019, and of course, they didn’t have it in 2020. In 2019, I attended at least six different events. So I knew that this was the only event I would attend this year with what was happening with the pandemic. That’s when I made the all-important decision that…
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Drones, Organic vs. Natural, & a Secret Mac Trick
This week I’m venturing into a smattering of cool things I’ve discovered that I thought it’d be fun to share with you. Plus, I really do love to share interesting things I’m learning, resources, or just some fun stuff. I learned about these three things from the three newsletters that I get in my inbox every day. I’ve talked about one of them already The Hustle . The other two are – Morning Brew and Stacked Marketer. I highly recommend them all. Check them out and see for yourself. Oh, and they are all free too! My favorite is The Hustle, though, cuz I can pick and choose my content…
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The Naked Truth – A Parable
I want to share a story with you: “Truth, naked and cold, had been turned away from every door in the village. Her nakedness frightened the people. When Parable found her, she was huddled in a corner, shivering and hungry. Taking pity on her, Parable gathered her up and took her home. There, she dressed Truth in story, warmed her, and sent her out again. Clothed in story, Truth knocked again at the doors and was readily welcomed into the villagers’ houses. They invited her to eat at their tables and warm herself by their fires. — Jewish Teaching Story” I found out that this story has been told and…
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Have You Hugged Your Customers Lately?
There’s been a lot of hugging going on this week for me, which I love since it feels like the pandemic madness of “no touching” is slowly being lifted as more people have gotten vaccinated. (In our little part of Northern CA, if you can believe, only 28% of folks have gotten vaccinated – hmmmm…) So what’s all the hugging about? Well, it was my spouse’s birthday this week, and yesterday was our 2 year wedding anniversary. So lot’s to celebrate and happy we can do that with friends. There’s just something about hugging. You know when you get a really good hug that lasts a few seconds more than…
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Before Creating Something New – you have to do this…
After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots. Check out the “Note” at the bottom of this post to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas about how I believe we need to do a little disruption in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I…
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Don’t Ever Create Any of Your Content From Scratch Again
How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…
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Getting Your Personality In Your Copy
Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story. Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business. What I learned from this copywriting…
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Upon reflection… what connects us
Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day. And before that, I caught glimpses of Obama’s, yet I was working…
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The Perfect “Non-Sales Formula” for 1 hr Free Coaching/Consulting Call
Do you ever use 15-minute, 30-minute, or 60-minute complimentary calls to get potential clients/customers to work with you or invest in your coaching program, membership, etc.? If you answered yes, this email will give you another perspective on these calls that will help you close more of these calls in the future. Yet, it’s not what you think… If you don’t use complementary calls for potential clients, what I’m about to share with you will help with your future connections with potential (or current) clients/customers. Please keep reading. It all started on a podcast. I had the absolute pleasure of being on a podcast for a private copywriting group. I…
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What are you really selling?
Have you ever had the experience of trying to learn a new concept, or maybe do some calculations in Excel, or trying to learn a new sport? How did it go? Was it easy to get started? Or were you frustrated as hell and wished you could learn it faster? The “frustrated as hell” part, well, this is how I feel when I’m trying to write and create a story. It absolutely takes me back to my days when I was a freshman in high school, and I absolutely hated algebra. I mean, to the point where I felt incredibly stupid. All my friends and other students in the class…
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Marketing concepts that will get you elected ;-)
The day after the presidential election used to be a day where you’d wake up and know who was elected president. Hmmmmm this is a bit unsettling Because of the pandemic and this crazy electoral college, we’re in limbo as to who won. Even though Trump declares himself the winner, which is part of who he really is and his brand. No matter what your politics are or who you voted for, instead of getting caught up in the madness of it all, I decided to share some marketing lessons Trump used to get elected in the first place. I’m taking a marketing tactic I learned from Dan Kennedy –…
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Attitude, Balance, Blogging, Challenges, Clients & Customers, Coaching, Communication, Entrepreneurs, Goals, Implementation, Marketing, Motivation, Overcoming Obstacles, Procrastination, Productivity, Taking risks, To Do List
The Productivity Secret That Will Change Your Life
One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done. Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…
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What in the world IS a product launch anyway…
Well, I’m writing this from 36k feet in the sky, heading to Arizona to attend Jeff Walker’s Product Launch Formula event and we also have our Product Launch Manager Platinum Coaching Group meeting. The interesting thing when I fly is I often get asked the question of what I do. And when I tell them I work with entrepreneurs and business owners to create information products and do their online product launches, they always ask me, “What is a product launch?” and they want to know more about them. So I thought this might make for an interesting blog post. A product launch is an advertising event that promotes a…
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The 3 Most Horrible Product Launch Mistakes Entrepreneurs Make and How You Can Avoid them!
Back in 2007 when I met Jeff Walker at his first ever PLF (Product Launch Formula) event in Denver, Colorado, I was amazed at what he’d done to make money with his products by turning his selling of them into a value added, value laden, fun and entertaining “event.” He actually created a product about these launch events and called it “Product Launch Formula.” I’ve been doing tons of product launches for my clients since then, and I’ve amassed a ton of information on how to be successful with your launches. I’ve also amassed just as much info on what not to do so your launches don’t turn into flops…
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Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…
At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…
