• Alchemy,  Challenges,  Clients & Customers,  Coaching,  Goals,  Implementation,  Outcome,  Overcoming Obstacles,  Product Creation,  Taking risks

    What kind of help do you give your clients or colleagues?

    Have you ever worked with a client who had some specific things they wanted you to help them with and you weren’t sure these things would work? What did you do? 1. Did you go along with them and give them advice and simply do the work they wanted? 2. Or did you tell them their plan had some flaws and wasn’t as good as it could be, and you proposed to help them come up with an even better plan? Seth Godin recently mentioned this kind of help in his blog. The second option is actually rarer – and in fact, more useful. Plus, it’s a bit harder to do. You have…

  • Clients & Customers,  Coaching,  Entrepreneurs,  Implementation,  Marketing,  Motivation

    Busting the Magic Bullet Myth

    I don’t usually “bust” anything in these emails, and today is an exception. I’ve had several prospects take me up on my offer of scheduling a complimentary call with me this past few weeks. Honestly, I LOVE doing these calls. My favorite thing about these calls is for that hour. I can practice my listening skills and help someone with a significant challenge and give them at least one or more solutions to guide them to their answer. Another reason I love these calls is that it’s an opportunity to get access to my dream client and find out what makes them tick. Such as – what are they struggling…

  • Challenges,  Coaching,  Implementation,  Marketing,  Overcoming Obstacles

    The shower debacle – guides are essential!

    It’s hard to believe it’s already been six weeks since we’ve been in our house. And we definitely love it and the dogs too! We created a long term plan of some things we want to change and renovate. What we didn’t expect was that we’d have to do some now. On Sunday, I hear a yell from the bathroom for help. It’s my spouse who’s standing there, holding the shower door that had fallen off. I went in to help her and saw that the hinge had broken. So what do you do when that happens? Of course, you Google “fix shower door!” We found a shower glass replacement…

  • Challenges,  Communication,  copywriting,  Implementation,  Marketing

    Boots on the ground marketing…

    Have you ever done any “boots on the ground” type of marketing? You know, the kind that involves going door to door, or maybe setting up a table at a fair or a booth at an event? This type of marketing can be the most rewarding and yet the most exhaustive as well. The interesting thing to note is that when it’s done well, it REALLY works. What does done well essentially mean: In Your Marketing Materials – Take a direct response approach where you’re using these 5 elements of the sales message: Check out my friend and stellar copywriter Julie– Make sure you have defined your dream client(s) and where…

  • Challenges,  Entrepreneurs,  Implementation,  Technology

    Does this ever happen to you?

    Sometimes I sit at my desk, staring at my three computer monitors, wondering if everyone who has a business online struggles with the same issues… Like today, I’m trying to stay on top of my “subscriber” email box, so it doesn’t get to 12k emails ever again. Thank goodness for my new assistant, who’s been helping me keep it around 300 or so unopened… Before you jump ahead in thinking that my “Subscriber” inbox is out of control and how do I answer emails, etc.… You need to know that this email box is for all the products, services, newsletters, and lists I buy or subscribe to. So when I’m writing…

  • Goals,  Implementation,  Motivation,  Outcome,  Productivity

    This May Seem Counterintuitive & it Works…

    I’ve read a lot of books on productivity and getting more done. Check out the NOTES section below for some interesting resources that will help. What I decided to do when I moved last week was test my theory about productivity. If I gave the three guys who were moving us pizza, hinted at a good tip for a job well done, and took a break between moving houses, would they be more productive? This might seem counterproductive to you, especially knowing I was paying them by the hour. So it’d make sense to make them push through cuz why would I want to pay for them to take a break for lunch that…

  • Challenges,  Implementation,  Motivation,  Productivity

    It’s Moving Day – Ready?

    My executive coach always shared with me how important it is that you have a plan for EVERYTHING. And she had a saying – “Planning promotes perfect performance.” Well, in this instance, I had a plan, yet, things came up as they do, which delayed some packing and other plans to get the house in order. What’s interesting is no matter how much I plan, it’s like our stuff keeps multiplying! I think it’s a phenomena that all people who are moving experience – am I right? Every time I turn around I see stuff to pack. I’ve been at it for the past 3 days, and now my brain is on…

  • Coaching,  Communication,  copywriting,  Entrepreneurs,  Goals,  Implementation,  Marketing

    Changing Your Perspective

    Thanks for all the comments last week on our fascinating adventure to buy a new home. All is well, we got into the house and doing some painting, and the official move is next week. It’s interesting how some specific things about buying and selling homes have changed because of the pandemic. Specifically, at closing, everyone being in the same room to sign all the papers and being able to celebrate afterward. Yeah, that won’t happen. We had a mobile notary who came over to the house, and we signed the mountains of papers, and after we were done – It just felt a little weird and anti-climatic. I knew…

  • Challenges,  Coaching,  Entrepreneurs,  Implementation,  Motivation,  Outcome,  Overcoming Obstacles,  Questions

    This is Not for the Faint of Heart

    Two weeks into 2022, it’s already proving to be somewhat of an adventure and not for the faint of heart. Interestingly, “Adventure” is my word for the year, and it didn’t disappoint. I like picking a word for the year that I use as my decision touchstone.  There was an excellent article in the NY Times if you want to discover more. I think I mentioned in an earlier email that we’re buying a house. It’s about 10 minutes from our current one. Or if I didn’t, well here you go … 🙂  Now that we’re nearly done with the whole buying process (We’re closing today.), it has been a…

  • Balance,  Coaching,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Outcome

    Happy 2022 – What’s Next?!

    We did it – we made it into another new year! I have to admit it wasn’t as smooth a ride as I’d hoped.  How about you?The year had some major ups and downs (like when I injured my back), and the end of the year was a wee bit bumpier than I had expected… Yet, my spouse and I survived – intact and with no virus….  I’m not sure how I didn’t come down with the virus because I had some work at the Disney Parks in Orlando in early December and it was CRAZY. Hundreds of thousands of people were there, where masks were only required indoors.  Picture…

  • Coaching,  copywriting,  Entrepreneurs,  Implementation,  Motivation,  Outcome,  Overcoming Obstacles,  Risk,  Taking risks

    I Did Something a Little Crazy

    Have you ever stepped out of your comfort zone and done something a little crazy, or maybe out of your ordinary routine, or stretched your beliefs? Well, that’s what I did last week. I bought a course for $6,000. Ummmm, yeah, a little out there for me cuz I’ve not ever spent that amount of money on a course before. I’ve spent upwards of $25k on a year-long mastermind, and I’ve also spent $5k for a 3-day weekend training. And, I’ve spent $12k a year to be in Brian Kurtz’s Masterclass, which was like a mastermind, where we met three times a year in person. (Yeah, before the pandemic.) Plus,…

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Implementation,  Overcoming Obstacles,  Procrastination,  Productivity

    When you find your head spinning…

    I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…

  • Attitude,  Balance,  Blogging,  Challenges,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Marketing,  Motivation,  Overcoming Obstacles,  Procrastination,  Productivity,  Taking risks,  To Do List

    The Productivity Secret That Will Change Your Life

    One of the things I’m constantly struggling with: my plate is incredibly full. I just have way TOO many things on that proverbial plate and it’s constantly weighing me down. I’m a Strategic Marketer & Product Launch Manager, I help people get things done, and here I am, revealing to you my own challenges with getting things done.  Well, I’ve actually invested good money with experts to help me “organize” my office, my computer, and my life, as well as I got a new desk, bookshelves, and on an on. The interesting thing is after that expert gave me this “system” it wasn’t mine. So I had great difficulty in…

  • Balance,  Blogging,  Clients & Customers,  Coaching,  Communication,  Entrepreneurs,  Goals,  Implementation,  Motivation,  New Year,  Procrastination,  Productivity,  Risk,  Taking risks,  To Do List,  Website

    5 Goals to Achieve This Year

    If you’re up for it — I am going to push the envelope a little today and actually give you five goals to try to achieve by the end of the year. Remember you are never going to know if you are capable of something if you don’t take that first step. 1. Go small This may be a big one to start with but here goes-Downsize.  Look at all aspects of your business whether that includes employees, vendors or service providers.  If you find that there is a way for ONE provider to handle multiple jobs than cut back.  This may sound strange but sometimes less is more when…

  • Implementation,  Marketing,  Product Launches,  Survey Tips & Techniques

    Here’s How to Get a HUGE Jump on Creating an Amazing Year in Your Business…

    At any time of the year, it’s important for one to stop and take a look and access your year: where you are or aren’t in your business? Do you like what you see? What issues are raising your anxiety level? How is your bottom line? Have you achieved all the goals you set in January? If not, then why? Now these questions can cause a lot of emotional pain and angst but they don’t have to. Why not see them as opportunities instead? And as an opportunity these exact issues could bring you more money in the bank. And who doesn’t need this? So how can you turn these issues into opportunities and get…

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