• Clients & Customers,  Communication,  copywriting,  Marketing,  Prospects

    Have You Hugged Your Customers Lately?

    There’s been a lot of hugging going on this week for me, which I love since it feels like the pandemic madness of “no touching” is slowly being lifted as more people have gotten vaccinated. (In our little part of Northern CA, if you can believe, only 28% of folks have gotten vaccinated – hmmmm…) So what’s all the hugging about? Well, it was my spouse’s birthday this week, and yesterday was our 2 year wedding anniversary. So lot’s to celebrate and happy we can do that with friends. There’s just something about hugging. You know when you get a really good hug that lasts a few seconds more than…

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Implementation,  Overcoming Obstacles,  Procrastination,  Productivity

    When you find your head spinning…

    I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…

  • Attitude,  Clients & Customers,  Communication,  copywriting

    Are you manipulating people with your copy or are you using influence?

    Last week one of my clients asked me if I write these weekly emails in advance and simply set them up to go out each week in an email campaign – interesting. That’s a terrific idea. I wish I could sit down and bang out 10 of these at once. Yet, that’s not my process. I have so many ideas and things I want to share with you each week. It’s more fun for me to write either the day before or the day that I send out the email. Like I’m doing now. 🙂 My goal is to have them fresh, interesting, and sort of my stream of consciousness of what I’m…

  • copywriting,  Dog Marketing,  Marketing,  Productivity,  Technology

    Before Creating Something New – you have to do this…

    After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots.  Check out the P.S. to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas around how I believe we need to do a little disrupting in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I LOVE Bernadette and all the books…

  • Communication,  copywriting,  Entrepreneurs,  Marketing,  Productivity,  Technology

    Don’t Ever Create Any of Your Content From Scratch Again

    How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…

  • Communication,  copywriting,  Marketing,  Product Launches

    Getting Your Personality In Your Copy

    Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story.  Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business.  What I learned from this copywriting…

  • Attitude,  Communication,  Marketing,  Motivation

    Upon reflection… what connects us

    Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day.  And before that, I caught glimpses of Obama’s, yet I was working…

  • Challenges,  Communication

    Coming Out at 37: A Short Story

    I stared down at my coffee, swirled it a bit to mix the cream in with the coffee, and sank into my chair at the hip coffee house. It took me a whole minute before I could look up at my new friend and answer the question he just lobbed across the table to me. To anyone paying attention to our conversation, it might have looked like an innocent exchange. Yet, to me, it rocked me at my core. I kept thinking about his question over and over again in my head – “Shannon, you sound like you’re deeply in love with her. Have you told her how you feel?”…

  • Attitude,  Challenges,  Coaching,  Goals

    Dear Future Self – What a Year 2020 was – yikes!

    Another holiday season almost under the belt – yay! This feels like it’s been the longest year ever. I still can’t believe I’ve been home in my office for nine months.  That’s not ever happened before. Usually, I’m off traveling to meet clients, attend a mastermind, an event, or visit my mom. I’m sure you can relate. So, I was home long enough to put together a gingerbread type house for the holidays. Instead of gingerbread, it was made with Oreo cookies and fluffy white icing.  I’ve not ever tried to do one of these before. And when you check out my picture, you will know why! I’m not sure…

  • Clients & Customers,  Entrepreneurs,  Marketing,  Prospects

    Perfect “NonFormula” for Converting 1 hr Free Coaching/Consulting Calls

    Do you ever use 15-minute, 30-minute, or 60-minute complimentary calls to get potential clients/customers to work with you or invest in your coaching program, membership, etc.? If you answered yes, this email will give you another perspective on these calls that will help you close more of these calls in the future. Yet, it’s not what you think… If you don’t use complementary calls for potential clients, what I’m about to share with you will help with your future connections with potential (or current) clients/customers. Please keep reading.  It all started on a podcast. I had the absolute pleasure of being on a podcast for a private copywriting group. I…

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