• Entrepreneurs,  Implementation

    Inspiration to Create Your Own Manifesto

    Let’s talk about manifestos and how they could be a perfect way to inspire you, your staff, or your team to make a huge difference in the last quarter of this year. You might be thinking that manifestos are just reserved for people who are trying to create a political revolution to overthrow governments. How is that even relevant to my business? Well, I will get to that in a minute. First, I thought it might be interesting to give you the top 5 manifestos that you may have heard of or maybe not thought of as a manifesto: Here’s the definition of Manifesto from Meriam Webster: “A manifesto is a public…

  • Product Creation

    Discover the hidden secret(s) in your business…

    I know, I know, you might be thinking, “Geez Shannon, what’s with this gimmicky email header about hidden secrets that sounds more like clickbait?” Yeah, I get it and to be totally honest, I did want you to open my email :-). Yet, it was more about me thinking…. That in my 17 years of running my business with hundreds of clients, almost all of them always had some fascinating piece of content that they had forgotten about, or worse, didn’t think it had any value. Heavy sigh. So I thought it was high time that I addressed this big elephant that’s hidden away in either a drawer, file cabinet (yes, I still…

  • Entrepreneurs,  Procrastination

    Are You waiting for the perfect moment?

    Have you ever been in a group of entrepreneurs where you meet regularly to connect about your business and also get the opportunity to do a hot seat about it? I’ve been in several over the years, and the insights and ideas are pretty mind-blowing. My most recent group is one I look forward to participating in each month. One of the many reasons is that there’s no ego in the room. We all just show up, support each other, and give honest feedback that helps create some pretty amazing insights. After being in the group for over 2 years now, there’s a theme that seems to always come up at…

  • Attitude,  Motivation

    What separates highly successful people from anyone else….

    I just came across another terrific article from Inc.com. They always have good combos of business, marketing, and uplifting short reads that are clickbait worthy. They often talk about Warren Buffett (who just turned 92) and what separates highly successful people from everyone else. It’s something that you probably already know. And it’s definitely something that’s at the core of Soulful Marketing — His classic quote says it all: “In the world of business, the people who are most successful are those who are doing what they love.” ~Warren Buffett The big question for you is — “Are you doing what you LOVE for Income?” And if you’re not doing what you love,…

  • Marketing

    The Best Marketer of the Year Award goes to…

    You might have guessed this answer if you read my email from last week… 🙂 (And thanks for all the kind comments – appreciate you!) This woman is simply on FIRE – Taylor Swift. Congrats on almost breaking the internet with your ticket sales to your live concerts, and now for breaking massive movie ticket records. Holy cow… what a force! Broke Movie Records – With her Eras Tour Concert Film – In the first 3 hours that pre-order tickets were available – AMC says their sales topped 26 million. And that was just one theater chain! Movie studios didn’t know this was coming, forcing them to move their release dates away…

  • Uncategorized

    What do Taylor Swift, Tony Robbins & Apple have in common?

    Hi Shannon, This summer, there’s been a lot written in the news about Taylor Swift’s Eras Tour. From crazy ticket prices, scalpers, and Live Nation/Ticketmaster’s conglomerate controlling 70% of live-event ticketing — to are Swift’s fans more like a cult or cure for adolescents and teens? I have to admit, I haven’t really listened to Swift’s music in a while. Plus, I don’t have kids who would fall into her demographic. Yet, I stumbled upon various articles in the NY Times about her infamous sold-out tours and fandom this summer. That’s when I realized this would be a terrific mini-case study, so I wanted to share it with you… So, what do…

  • Clients & Customers,  Marketing

    How picking the best strawberries could boost your business :-)

    Have you ever been shopping for fresh berries at the grocery store? The other day, while picking out some strawberries in the huge fruit section at Costco, I noticed the fascinating decision-making process of fellow berry enthusiasts. As I stood there, engrossed in the fruity frenzy, I couldn’t help but notice the thoughtful deliberation each person displayed. No one simply grabbed the first container they saw. It was like witnessing a secret ritual of strawberry selection. My Curiosity was piqued, and I began to think, “What criteria do these people use to determine which container is the perfect one that will go home with them?” After all, there’s more to it than just…

  • Implementation

    “Life is Good” – a Case Study – Lessons in Soulful Marketing

    Another fun Soulful Marketing Principles case study for you. This company has been my go-to for t-shirts for at least the last 15 years. I have over 30 of their t-shirts, from long sleeves to short sleeves to tank tops. And it’s not just because I love their fun designs, it’s also because it’s THE MOST comfortable cotton t-shirt I’ve ever worn. And the same size ALWAYS fits me. Then there’s the ultra reason I love them because they created a brand and a community I absolutely connect with. Their mission is simple “To spread the power of optimism.” In 1994, Brothers Bert and John Jacobs, after 5 years of less-than-stellar…

  • Uncategorized

    The Information Paradox

    It’s no secret that I’m addicted to learning. Honestly, it’s better than being addicted to anything else. 🙂 What I find interesting is that today, there’s so much available information and way too many ideas, books, strategies, and much more to learn. Sometimes it’s just overwhelming. I read Seth Godin’s blog a few months ago, where he told this story about Cliffs Notes. They were in the bestselling section of the bookstore for a decade. And they were mostly geared toward high school students who didn’t want to read or just wanted more insight into the book. So he came up with the idea of creating his version called Quicklit,…

  • Product Launches

    Lessons From Launch Land…

    Whenever I’m working with a client who’s launching a product, course, or service online, I always walk them through my 7-Step Soulful Marketing System. That’s actually how you might have gotten here, on my eNewsletter list. (When you downloaded my 7-Step Soulful Marketing & Launch System Core Planner.) So I thought a quick refresher might be helpful. Especially now that I’m in the throes of my client’s 7-figure launch, all these lessons are hitting me in the face. And oh boy, when you’re in the throes of a launch, as I talked about last week, there are some huge lessons to be learned. Plus, some terrific reminders—Even for me, after doing them for…

  • Product Launches

    In the throes of crazy town…

    It’s launch week for me and my major client. All I can say is yowza, I totally forgot how zainy launch life can be. This launch has sooo many moving parts and is complicated. Yet, that’s what I do best. 🙂 So then, why do I feel like I’m in the throes of crazy town? It’s interesting as I unpack it in my head. It’s been a while since I’ve done a big launch like this with so many moving parts. (Actually, it’s going to make a terrific case study!) And I’m also working with a team that I haven’t worked with since their last launch back in 2018. So…

  • Challenges

    What frustrates me a lot is when…

    I’d love to say that I’m Zen enough that nothing bothers me much anymore. And to some degree, that’s an honest statement. Then, on the other hand, when I spend money, and the company I give it to royally messes up a gift, it does kind of frustrate me. There’s one sure way of not getting any repeat business and having your business suck wind… That’s when a customer (me) purchases an item as a gift (for my Mom), and the company discovers it’s out of stock when trying to fulfill the order. Instead of checking with the customer (me)—they send another in stock item. This confuses the customer (me) when…

  • Marketing

    We all scream, “Ice Cream! Ben & Jerry’s Case Study – Lessons in Soulful Marketing

    I’m at it again, doing some fun research on “Soulful” businesses and how they use Soulful Marketing principles. This company is my personal favorite, not just cuz I love ice cream, it’s cuz of their mission, values and original focus on sustainability and social impact. Ben & Jerry’s understand their customer and how they care about issues and want to know what the company is doing to make a positive impact. This is a business that created a strong brand that totally appeals to customers who share their values. This is how you create longevity and long-term success in your business and more… Oh, and my favorite flavor is the…

  • Uncategorized

    Why My Spouse’s New Truck Matters to Your Business Strategy…

    Let me take you on a short journey – my spouse, Alice, has been looking for a new car for a while. We’ve been asking these questions: “Do we buy another hybrid?” or “Do we go with all electric?” Then the latest has been – “What about getting a truck instead of another sedan?” Hmmmm. Lots of options that we finally narrowed down to a midsize truck. Yet, I’m used to the comfiness of my SUV. That’s when we found a decent truck that we both were comfy with… We opted against a hybrid truck because the gas savings is minimal. And we weren’t ready to leap into the very…

  • Attitude,  Balance,  Goals

    Let’s make a pact to stop doing this…

    I took on a very big launch project six weeks ago. It was for a company that I helped launch two of their other docuseries very successfully back in 2017 – 2018. They had a change in management and reached out to me for a relaunch project. It was one of those decisions I had to think about because I was moving away from big client launches and working on a one-to-many strategy by teaching many people how to create Successful Soulful marketing launches. Have you ever had to make a decision like that? I ended up thinking about it for a bit, then finally decided to do it for a couple…