• Clients & Customers,  Communication,  Entrepreneurs,  Prospects

    The Not So ‘Sexy’ Way to Get New Clients

    Being in the online marketing space for 15 years, I’m feeling grateful for all the learning I’ve been doing. That’s what I’m calling any mistakes I’ve made along the way – learning because they’re not mistakes if I’ve taken away some huge lessons! I can think back at how hard it was to create high converting landing and web pages, and now as you may have seen with my last couple of emails, there are TONS of online resources that will make it even easier for you to create web pages, graphics and more. The name of the game, though to keep your business alive and to thrive is to…

  • Attitude,  Balance,  Challenges,  Clients & Customers,  Communication,  Motivation,  Overcoming Obstacles,  Procrastination

    Who’s running the show today?

    Tools of the trade If you’re looking for more links and some pure left-brain marketing tips, this might fill the bill.   And you simply need to hang in with me for a few more paragraphs until we get there. 🙂 Come on, keep reading, aren’t you curious? Just a little about what I’m gonna share? 😉 Last week I helped out my friend and mentor – Debbie Phillips, by hosting her weekly check-in last week on Thursday morning. (She was out of town and I was happy to pitch in for her as I’ve done before.) Let me share with you a little about Debbie Phillips. She’s a VIP (Very…

  • Attitude,  Challenges,  Overcoming Obstacles,  Taking risks

    Cool Tools of the Trade

    Going off script today I’m constantly asked about what tools do I use to keep my business humming along. I’ve written before about my core tools that keep me productive. You can check that article out here. So today, I wanted to share some core tools that will work for you when it comes to websites, email systems, shopping carts, project management, and so much more! Let’s rewind back to around 2006. This was the year I was laid off again from the corporate world. It was also when I decided that would be the last time it was gonna happen. I put a stake in the ground. Registered my…

  • Clients & Customers,  Communication,  copywriting,  Marketing,  Prospects

    Have You Hugged Your Customers Lately?

    There’s been a lot of hugging going on this week for me, which I love since it feels like the pandemic madness of “no touching” is slowly being lifted as more people have gotten vaccinated. (In our little part of Northern CA, if you can believe, only 28% of folks have gotten vaccinated – hmmmm…) So what’s all the hugging about? Well, it was my spouse’s birthday this week, and yesterday was our 2 year wedding anniversary. So lot’s to celebrate and happy we can do that with friends. There’s just something about hugging. You know when you get a really good hug that lasts a few seconds more than…

  • Attitude,  Balance,  Challenges,  Coaching,  Entrepreneurs,  Implementation,  Overcoming Obstacles,  Procrastination,  Productivity

    When you find your head spinning…

    I remember when I first started my own business fifteen years ago, and I was torn in SO MANY directions. It was a bit nutty. And I was a bit of a mess. The stress level was pretty much through the roof, and I was pretty exhausted. There’s so much to do when you start a business. Questions like – Do I register with the Federal government and get a federal ID# (This is what you need to do in the states) or just be a solopreneur. How do I get new clients? Or how do I sell my stuff and make money fast? It’s quite endless. Then there was…

  • Attitude,  Clients & Customers,  Communication,  copywriting

    Are you manipulating people with your copy or are you using influence?

    Last week one of my clients asked me if I write these weekly emails in advance and simply set them up to go out each week in an email campaign – interesting. That’s a terrific idea. I wish I could sit down and bang out 10 of these at once. Yet, that’s not my process. I have so many ideas and things I want to share with you each week. It’s more fun for me to write either the day before or the day that I send out the email. Like I’m doing now. 🙂 My goal is to have them fresh, interesting, and sort of my stream of consciousness of what I’m…

  • copywriting,  Dog Marketing,  Marketing,  Productivity,  Technology

    Before Creating Something New – you have to do this…

    After my email about swipe files last week, I had several folks respond with some questions about how to capture screenshots.  Check out the P.S. to see a quick video I created to show you how to do it. Hope that helps! This week I wanted to share with you some specific ideas around how I believe we need to do a little disrupting in our industries. Let me explain – I’ve talked about Bernadette Jiwa several times in my past emails. (If you don’t recall them – no worries, check out the P.S. for a link to my reviews of her books.) I LOVE Bernadette and all the books…

  • Communication,  copywriting,  Entrepreneurs,  Marketing,  Productivity,  Technology

    Don’t Ever Create Any of Your Content From Scratch Again

    How many times a day, week, month or more, are you creating content for your business? It could be social medial content for posts, content for emails, blogs, write sales pages, optin pages, maybe notes or questions for podcast guests. Or maybe you need some scripts or templates for videos you’re going to create. Content, content, content is the name of the game in marketing. It’s always been content, now it’s really becoming a force to grow your business. Being successful in business, your marketing isn’t just about selling anymore. It’s about attracting, connecting, personalizing, and solving your customers’/clients’ problems. My favorite clients are the ones that have a ton…

  • Communication,  copywriting,  Marketing,  Product Launches

    Getting Your Personality In Your Copy

    Before I give you some of the mind-blowing lessons from what I believe is one of the greatest direct response marketing copywriters – Dan Kennedy, I wanted to share a quick story.  Later in my career as an online strategic marketer, what was exciting to me was sharing the same stage with Dan at his request. Then later working with him and Glazer-Kennedy Insider’s Circle for a year. Working with him and actually meeting with him on several occasions, not to mention the two writing contests I’d won where he granted me two separate live, in-person (obviously before the pandemic) 30-minute consultations about my business.  What I learned from this copywriting…

  • Attitude,  Communication,  Marketing,  Motivation

    Upon reflection… what connects us

    Today is such an incredibly historic day on so many levels. It’s inauguration day for the next President of the U.S. – Joe Biden. Plus, the first woman of color and biracial descent to be the Vice President – Kamala Harris. I’ve watched and read so much about the day. I wanted this email to be a little different. I got up early to watch all the inaugural festivities, which, to be honest, I’ve not ever done before. Well, the last one, let’s just say, “he was not my president.” Plus, I think I was traveling that day.  And before that, I caught glimpses of Obama’s, yet I was working…

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